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ChatGPT on Supporting Local Breweries

Just for fun, I asked ChatGPT to “explain the benefits of supporting local breweries.” It had a lot to say. Take a look.

Supporting local breweries can bring several benefits to individuals, communities, and the economy. Here are some key advantages of supporting local breweries:

  1. Economic impact: Local breweries contribute to the growth of the local economy. They create job opportunities, generate tax revenue, and support local suppliers such as farmers, maltsters, and distributors. By choosing local beers, you help stimulate the local economy and foster economic resilience within your community.
  2. Unique flavors and variety: Local breweries often experiment with a wide range of flavors and brewing techniques, offering unique and distinct beer options. They are more likely to produce small batches and seasonal brews, providing a diverse and exciting selection for beer enthusiasts. Supporting local breweries allows you to explore and enjoy a rich variety of flavors and styles that may not be available from larger, more mainstream breweries.
  3. Environmental sustainability: Local breweries often prioritize sustainability practices, such as sourcing local ingredients, reducing water usage, and implementing energy-efficient processes. By supporting them, you contribute to a more sustainable and environmentally friendly brewing industry. Additionally, local breweries have shorter transportation distances, reducing carbon emissions associated with long-haul transportation.
  4. Community engagement: Local breweries are frequently deeply rooted in their communities. They often participate in local events, collaborate with other local businesses, and support community initiatives. By supporting local breweries, you contribute to the overall vitality and vibrancy of your community, as these establishments often serve as gathering places and social hubs.
  5. Tourism and cultural appeal: Local breweries can enhance a region’s tourism industry and cultural identity. Visitors are often drawn to cities and towns known for their craft beer scene, providing an economic boost through increased tourism and spending. Local breweries can also celebrate the cultural heritage and traditions of a specific area, incorporating local ingredients and brewing techniques that reflect the region’s identity.
  6. Personal connections and education: Local breweries provide opportunities for personal connections and learning experiences. Brewmasters and staff at local breweries are often passionate about their craft and eager to share their knowledge with customers. By engaging with local breweries, you can learn about the brewing process, the history of different beer styles, and gain a deeper appreciation for the artistry and science behind beer production.
  7. Supporting entrepreneurship and innovation: Local breweries are often started by passionate individuals who take risks to pursue their dreams. By supporting local breweries, you encourage entrepreneurship and innovation within your community. These small businesses can serve as incubators for creativity, experimentation, and the development of new beer styles, leading to a dynamic and ever-evolving craft beer landscape.

Overall, supporting local breweries not only provides you with unique and flavorful beer options but also contributes to the local economy, community vitality, environmental sustainability, and cultural identity. It’s a way to connect with your community, support local businesses, and enjoy the fruits of local craftsmanship.

Right on.

The outsize (emotional) impact of New Belgium going Crafty

New Belgium Brewing Logo

For fans of independent craft beer, this might be the most painful Crafty buyout yet. Feels real bad. This sale went public just before Thanksgiving, but it has taken me awhile to get my head around the implications.

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Ballast Point comes back to Craft

Travel with me if you will back to the heady days of 2015.  Game of Thrones and Modern Family ruled the airwaves.  Ballast Point was at the height of its popularity.  Their wildly popular Sculpin IPA was available almost everywhere.  Caught in the twin mid-decade beer waves of explosive growth and selling out to Corporate Beer, Ballast Point was purchased by Crafty brand aggregator Constellation Brands for an unfuckingbelievable $1,000,000,000.00.  That’s “billion” with a “b.”

Enter Kings & Convicts, an privately owned craft brewery in the North Shore of Chicago that last year brewed less than 2000 barrels of beer.  They have purchased Ballast Point (minus their new production facility).  Financial terms were not disclosed, but it’s a private sale, financed by friends, family, and bank loans, so it’s pretty clear that they paid a bit less than a billion dollars. Continue reading

Dogfish Head sells to Boston Beer Company

Like many fans of craft beer, Dogfish Head was the gateway drug that got me hooked on small, independent brewing. 60 Minute IPA was one of my first infatuations as a lover of craft beer. I had a downright love affair with 90 Minute. For many years, DFH was synonymous with craft beer. They were the guys pushing the envelope, changing what was possible in brewing.

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Barrel-Aged Stout and Selling Out

Goose Island: Barrel-Aged Stout and Selling OutAn interesting new beer book, Barrel-Aged Stout and Selling Out: Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business, is due out June 1st.  Written by the Chicago Tribune’s Josh Noel, the book tells the story of the how Goose Island went from Craft to Crafty.  The deal for Goose was the first big buyout of a craft brewer by Corporate beer, and the story serves as a cautionary tale for would-be craft brewer sellouts.

Paste Magazine’s Jim Vorel recently reviewed and summarized the book.  The entire review is definitely worth a read, as is the book itself.  But just in case, TLDR:

The folks AB InBev installed to run Goose didn’t know anything about Craft Beer.   The folks in charge of marketing Goose didn’t know anything about Craft Beer or drinkers of Craft Beer.  The fizzled national rollout of Goose was bad in planning and  worse in execution.  The initial reporting on the deal focused on “the beer will still be good” and ignored other matters.   

Since it was the first big Crafty deal, a lot of the press coverage of the Goose Island deal set the template for what would become the Craft Brewery Sellout Playbook, all of which has been thoroughly refuted and debunked here and elsewhere.

And by the way, contrary to all reporting, the beer did change and it’s not as good now.  So there’s that..  Craft on.

Pete Coors Versus the Craft Beer Industry

Pete Coors takes on Craft BeerA recent public back-and-forth between Pete Coors of Molson Coors and Nikos Ridge of Ninkasi Brewing sheds some light on the state of the brewing industry today.

Coors took a shot at the Craft beer world in open letter to the Brewing Association.  Read the entire letter here.  TLDR:

 All small brewers want to grow to become big, and all big brewers were once small.  Lots of distributers of craft beer won’t distribute Corporate beer, and this is unfair.  Calling some breweries craft and others not-craft is insulting to Corporate brewers and damages the industry as a whole. Turning the beer world against itself hurts the whole industry when we should be working together to stave off competition from wine, booze, and pot.

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